Publicising Your School is the essential guide for school managers, teachers and administrators who care about presenting the image of the school or a department effectively in the community.
It is a practical, working book, packed with examples, illustrations and checklists to help the reader to understand and use a wide range of media and techniques with the best results.It is suitable for beginners and experienced publicists, starting with basic definitions and building to a complete promotional package for school activities that need greater publicity.
It covers:
o Raising the profile of the school
o Creating pride in the school
o Defusing and explaining bad news
o How to work with people in the media
o Preparing for media interviews
o Appointing a publicity officer
o Improving the environment
o Open days
o School publication, badges, letterheads and logos
o Planning, advertising and staging popular school events
o Working with the community
o A ready-made outline publicity strategy
Publicising Your School is a invaluable as a step-by-step guide to a coherent publicity strategy to enhance the image of the school as a whole, a reference handbook to specific techniques for particular purposes, and an instruction manual for campaigns for special events.
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